Throughout our years working in web work, we’ve learnt many things. At the top of our list is the importance of CRO and the knowledge that everything can be improved.
At its very best, your website will be very good (never perfect). Second on our list? Nothing stays very good for very long. The modern user demands efficiency, clarity and speed. Without the attention of your user, you won’t have a high volume of completed calls to action; you will have nothing except traffic with a high bounce rate.
CRO is about tracking this attention, analysing this data and finding out how you can increase conversions. At The Tomorrow Lab, our in house CRO team work together to create tailor made solutions to all of our CRO projects. This involves getting to very bottom of all of your website data and teaming our technical knowledge with our creative minds. We’ll study your website in fine detail, find out where your visitors are going, when they’re going there and what they are doing when they get there. Then we’ll test, test and test some more – finding out how and if we can make things better, resulting in more calls to actions completed.
This can be something as simple as changing the colour of a button, or editing some micro text. It can also be something huge – we may well find out that some of your pages are simply not working, and need a redesign. CRO is all about finding out how to be a better website, there is no guesswork involved here – its data, facts and creative know-how. All things The Tomorrow Lab do best.