Web design with a core focus on usability is what we are all about at The Tomorrow Lab. Designing by usability means many things to different people but for us, it’s simple - we focus solely on the user and their journey and how we can make this journey beautiful. We’re obsessed with accessibility; your website should be accessible to everyone, everything should be easy to read and nothing should be slow.
User journey is at the heart of usability – every step your user takes should be frustration free. Clarity is key; an effective website leaves no space for complications or hesitations. We achieve clear, effective and striking websites through design with a core focus on usability. With that said, we’re aware that good usability is not attained over night. We can launch your website with the best possible user journeys in tow, with the most aesthetically pleasing and functional design and with the knowledge that we have done everything possible to create a website that engages.
But things change, nothing lasts forever and usability is a fine example of this. User trends change, in the same way that people change. Your new website will require thorough user research and an iterative approach of constant testing and refining to ensure constantly good usability. At The Tomorrow Lab, usability means test, test and test again. We never get our fill of data and we’re always hungry for more. Testing allows us to get what we need to ensure you are always at your best and your customers are always having the best experience.