We are gravely concerned with aesthetic appeal and understand the importance of this for all our clients, but that’s not what prototyping is all about at The Tomorrow Lab. Showing you what the final product will look and function like is an important step. We need to gain an agreement on what is in and out of the scope. By engaging with prototyping, we can test theories and ideas with regards to layout and structure and gain feedback.

Image of a prototype for an ecommerce store
Prototypes allow us test theories and ideas with regards to layout and structure and gain feedback.

We understand that everything is subject to change, we’re never afraid to revisit the drawing board, we love the drawing board and prototyping helps us to do this. A website prototype may go through a few rounds of usability testing until we are confident that it can progress to the development phase, and the prototyping stage allows us to ensure that everybody is happy before doing so.

Frank Lloyd Wright once said “You can use an eraser on the drafting table or a sledge hammer on the construction site”.

Prototyping at The Tomorrow Lab is about ensuring we don’t have to use a sledge hammer – it’s about the user and gaining data on usability (as everything should be). It’s about making sure you are happy, we are happy and the user is going to be happy.