SEO is not a onetime thing, it’s an ongoing process. Everybody needs to engage in SEO, even those at the top (everybody knows there is only one place to go from the top, and that’s down).
In other words; no one is exempt from SEO. Carrying out an SEO audit should be a regular activity for all businesses to ensure you are doing your very best to be visible. At The Tomorrow Lab, our SEO audit process is thorough. We take a comprehensive look at your website – actively seeking issues of all sizes that could be damaging your search engine rankings. We look at URL structure, site domains and site subdomains. We seek technical issues, potential code issues, internal and external linking strategy, content quality, duplicate content issues, crawl issues and much more. Of course, every audit will reflect the need of the business and of course every business will have different requirements. You may also require keyword research and analysis or onsite optimisation. We look at the overall site architecture, potential link preservation issues and anything else we think is relevant. The bad news is the list is endless, the good news – so are the possibilities.