Specific, targeted and highly relevant, PPC search and display advertising is a type of online advertising which delivers quality traffic to your site. By engaging search engine and web users who are actively looking for your products and services, we drive them to your website via a number of high impact digital ad formats, including text ads on the search network, display or image ads on the content network, video ads on You Tube and new innovative ad types such as Gmail Sponsored Promotions on Gmail.
GOOGLE ADWORDS ADVERTISING & PAY PER CLICK (PPC) ADVERTISING
The most common platform for paid advertising is Google AdWords, but as an agency offering PPC services, we also offer Bing Advertising solutions. Working to the popular cost per click (CPC) model, you will only pay for an ad when someone clicks on it.
Paid search advertising offers phenomenal opportunities for reach, relevance and the bottom line, Return on Investment! One of the greatest things about paid search advertising is its scalability; this makes it accessible for businesses of all shapes and sizes, allowing them to reach their target audience online.
By bidding on the keywords that you’re customers are searching for or by selecting relevant target audiences, The Tomorrow Lab will make the RIGHT MESSAGE appear to the RIGHT PERSON, at the RIGHT TIME and in the RIGHT PLACE across devices.
Therefore, every good online advertising campaign begins with keyword and audience research carried out in the mind-set of a customer. The bottom line, paid search advertising drives results! Everything is 100% measurable to ensure we meet your goals and objectives.
GOOGLE ADWORDS AND PPC ADVERTISING AT THE TOMORROW LAB
Keyword research is where we start our AdWords journey. In a nutshell, Google AdWords is a quick win. Within a short period of time, you can enjoy traffic increases to your site, engaging with and completing your calls to action.
Whether you rank no.1 or 100 in Google organic search, PPC is a great place to start, and for many brands – it’s an ongoing marketing activity. We develop digital advertising strategies to help you achieve your company goals and create Google AdWords campaigns following best practice guidelines.
And, it’s not just on Google Search. The Tomorrow Lab offer targeted advertising solutions across the Google content network. Known as display network advertising, this approach allows your ads to be automatically matched to news, blog and other content sites via a number of tactics, including matching users to ads based on their long-term browsing history or current purchase needs.
Last but not least, there’s the magic of remarketing. Through Google’s intelligence, we can help you reach people who have previously visited your site, enabling you to target them with adverts based on what they viewed on your site.
GET STARTED WITH PAID SEARCH ADVERTISING
The possibilities with paid advertising are vast and varied and our team of digital advertising agency specialists have it all covered. At The Tomorrow Lab, we take pride in our work, creating highly targeted campaigns, on brand and on budget. At the end of every month, we’ll report back on our success, as every advertising campaign will have full measurability. We have also been accredited Google Certified Partner status.
This means our business is healthy, our clients are happy and we follow Google best practice.
If you’re interested in our PPC advertising services, we’ll make it worth your while – we’ll give you £75 advertising credit when you spend £25!*
Already running your own PPC? We offer a FREE PPC AUDIT whereby we can help you improve upon your current approach.
*Promotional discount only applies to new accounts (less than 14 days old), targeting the UK.