Privacy Policy

Basic principles

By accessing and using the web site you are agreeing to be legally bound by this Privacy Policy. It is important to us that you should be able to use and enjoy the website without having to compromise your privacy in any way.

Knowing something about our users is, however, necessary to ensure that our service is continually improved. We need to build an accurate picture of the needs and wishes of our users, and to be able to communicate with you.

This enables us to offer a service that is relevant and truly interactive, which is what our users expect.

Questions you may have

What information do we collect about you?

We automatically collect some data about our users’ browsing actions and patterns via cookies. This is aggregate data and does not identify any individual.

We may also ask you to provide information on a voluntary basis in order to get a clearer picture of our users. It is then entirely up to you whether you are happy to give us this information.

In the course of entering competitions, promotions and other online offers you will be asked to give some details about yourself. You may also choose to email us or make contact with us in other ways, which gives us the information about you that you’ve sent.

If you have any financial dealings or make purchases with our trading partners on co-branded sites, they will ask for certain information. This information may be shared with us.

For what purposes do we collect this information?

We use aggregate details (where no individual is identifiable) to help us improve our understanding of our users and their preferences.

The information enables us to conduct market research and other surveys.

We want to be able to create and draw to your attention material and offers that may be of interest to you.

How private are your details?

We do not share any information with any other third party for commercial purposes. This ensures confidentiality.

If you tell us that you do not want us to use your details, then data about your use of the website would then only form part of aggregated statistics and would not be related to you as an individual.

You can ask to see the information we have about you by e-mailing a request to

Your personal details may however be shared with third party organisations we have contracted to provide services to us, on an agency basis, e.g. telemarketing or data processing. We may also have to release information (which could include the contents of email communications between any persons) because of a legal requirement on us or pursuant to a court order.


The Tomorrow Lab website uses a number of cookies to enable you to use this site. Below is a list of the cookies we may use and explanations of their purpose.

Website functionality

The following cookie is an essential part of the browsing experience on and is necessary for the functioning of the website:PHPSESSID: this cookie is placed as part of the session.

Web analytics

The following cookies are part of our web analytics software, Google Analytics, and are fully anonymised. We require web analytics data to monitor our website’s functionality and to make fully informed decisions about improving the website for our users.

__utma, __utmb, __utmc, __utmz: these cookies are placed by Google Analytics for the purpose of web analytics tracking.


Whenever you leave a comment on a blog post on our site, some of your details are stored in the following cookies: comment_author_, comment_author_email_,comment_author_url_: all these cookies will have a random string appended to them, and they contain your name, email address, and URL that you submitted in your comment on our blog.

Third party functionality

There are a number of third party platforms that we use in various parts of our site, including (but not limited to) Facebook, Twitter, LinkedIn, Google+, Vimeo, and YouTube. Each of these may place additional cookies in your browser when you view or interact with the embedded functionality on our website.

To learn about these third party cookies, read these relevant privacy policies:


To comply with icon & graphic licenses we have given credit to all creators of non Tomorrow Lab visuals listed below:

  • Social Media designed by Milky – Digital innovation from the Noun Project
  • Code designed by Darren Barone from the Noun Project
  • Browser designed by Max Miner from the Noun Project
  • Checkbox designed by Arthur Shlain from the Noun Project
  • Chat designed by Joe Mortell from the Noun Project
  • Media designed by Garrett Knoll from the Noun Project
  • Crown designed by Yaroslav Samoilov from the Noun Project
  • Video Tutorial designed by João Proença from the Noun Project
  • Video Camera designed by Mister Pixel from the Noun Project
  • Arrow designed by Zlatko Najdenovski from the Noun Project
  • Server by Grant Fisher from the Noun Project
  • Analytics by Creative Stall from the Noun Project
  • Heart by David Vickhoff from the Noun Project
  • Carousel by Martin LEBRETON from the Noun Project
  • Medal by Dima Lagunov from the Noun Project
  • speech-bubble by Mateo Zlatar from the Noun Project
  • speech-bubble by James Fenton from the Noun Project
  • speech-bubble by Phil Goodwin from the Noun Project
  • speech-bubble by from the Noun Project
  • dynamite by Juan Pablo Bravo from the Noun Project
  • User by Wilson Joseph from the Noun Project
  • Christmas Stocking by Yazmin Alanis from the Noun Project
  • Christmas tree by Martin Smith from the Noun Project
  • Approve by Creative Stall from the Noun Project
  • Spray Can by parkjisun from the Noun Project
  • direction sign by Zlatko Najdenovski from the Noun Project
  • Piggy Bank by Jezmael Basilio from the Noun Project
  • Certificate by Jennifer Helms from the Noun Project
  • Comic Backgrounds designed by Freepik
  • write by Gregor Črešnar from the Noun Project
  • Woman head by Icon Island from the Noun Project
  • Man profile by Icon Island from the Noun Project
  • Passport by Creative Stall from the Noun Project
  • europe by Ted Grajeda from the Noun Project
  • Plane Tickets by Stanislav Levin from the Noun Project
  • customer service by Ilsur Aptukov from the Noun Project
  • Shopping Bag by Agus Purwanto from the Noun Project
  • filter by Chameleon Design from the Noun Project
  • clock by Khomsun Chaiwong from the Noun Project

Further information

If you want further information, or wish to communicate with us about this Privacy Policy, please e-mail us at