Social media marketing to drive brand awareness and increase sales in the on and off trade Irish market.
Web Design & Development
Showcasing the exceptional reputation of a long-standing family business, as well as elevating the online shopping experience.
We collaborated with our sister agency, The Foundation, to support the rebrand of O’Doherty’s. They required a website that reflects their high-quality product in a modern landscape.
Strategy and Tactics
We spent time with O’Doherty’s, learning about them, their business and their customers. It was vital that we understood the customer journey in order to develop a mobile first, e-commerce website that could support it.
Our goal was to bring the outstanding local reputation of O’Doherty’s butchers to their website and in turn support the generation of online and instore sales.
O’Doherty’s rebrand was integrated through a user-centric, e-commerce website, leading customers through an easy online sales process. This was paired with carefully curated photography and lifestyle content, including a dedicated recipes section to add value to the consumer and tell the story of O’Doherty’s heritage.+ Launch Site