Our work focused on achieving the following objectives for Expedia

• Driving online sales to Expedia.ie priority hotel pages
• Improving organic search traffic volumes
• Ultimately obtaining gross profit for the client

Strategy & Tactics

Following a series of research and ideation workshops, we developed a search-optimised content marketing strategy that would support Expedia’s commercial objectives.

Each content marketing project was developed with Expedia’s target customers in mind and supported by data informed content ideas that would support Expedia SEO strategy to build links, increase organic search results and convert customers online.