Our work focused on achieving the following objectives for Expedia

• Driving online sales to Expedia.ie priority hotel pages
• Improving organic search traffic volumes
• Ultimately obtaining gross profit for the client

Strategy & Tactics

After initial meetings and workshops in 2015, we developed a search-optimised content marketing strategy that would help achieve the brand’s three core objectives. This resulted in: 

• Development of target audience personas
• Creation of the subdomain, blog.expedia.ie, on which to publish regular, relevant content
• Design and development of a collection of microsites to engage and convert personas
• Creation of a strategic outreach strategy to promote content and build backlinks