Social media marketing to drive brand awareness and increase sales in the on and off trade Irish market.
Digital Marketing | Web Design & Development
UX-led web design and search optimised content to increase visibility and sales online.
Our work focused on achieving the following objectives for Expedia
- Driving online sales to Expedia.ie priority hotel pages
- Improving organic search traffic volumes
- Ultimately obtaining gross profit for the client
Strategy & Tactics
After initial meetings and workshops in 2015, we developed a search-optimised content marketing strategy that would help achieve the brand’s three core objectives. This resulted in:
- Development of target audience personas
- Creation of the subdomain, blog.expedia.ie, on which to publish regular, relevant content
- Design and development of a collection of microsites to engage and convert personas
- Creation of a strategic outreach strategy to promote content and build backlinks
Delivering on our word