Dona Paula: Bloom
Digital Marketing

Social media marketing to drive brand awareness and increase sales in the on and off trade in Ireland.

DonaPaula-Tomorrowlab-5
DonaPaula-Tomorrowlab-22

Overview

Working in partnership with our client Doña Paula Wines, we developed an integrated social media campaign that complemented PR and event activity around their award-winning Argentinian-inspired Show Garden at Bloom Festival.


Strategy and Tactics

Through research (IPA,2019) we knew that 60% of consumers in Ireland were interested in taking part in a brand-led experience. If we were to break through the noise of the busy drinks industry in Ireland and engage consumers, we would need to create a truly immersive experience for customers that could live digitally and beyond.

An exprience led social media marketing campaign was developed, integrated through-the-line to position Doña Paula amongst key target audiences. Influencer marketing was activated to complement the overall campaign and to tap in to relevant engaged communities, whilst creating brand affiliation.

Delivering on our Word

Sales Growth

10 %

Community Growth

66 %

Engagements

73 K

Reached

510 K