Developing a localised social media campaign that raised brand awareness for Boost with target audiences in Ireland.
Strategic creative brand content and paid social campaigns to increase brand awareness.
Our 2017-2018 strategy focused on creating memorable outdoor moments that would engage the target market of 18-34 year olds in Ireland and Northern Ireland.
Strategy & Tactics
Working collaboratively with both Corona’s Irish and global brand teams, we created a social media strategy that engaged a defined target audience. We increased engagement and grew Corona’s community on social media by creating shareable content that called for a reaction.
We used a combination of lifestyle photography, video and user generated content to develop a solid fanbase who interact regularly.+ Launch Site
Delivering on our World