Social media marketing to drive brand awareness and increase sales in the on and off trade Irish market.
Strategic creative brand content and paid social campaigns to increase brand awareness.
Our 2017-2018 strategy focused on creating memorable outdoor moments that would engage the target market of 18-34 year olds in Ireland and Northern Ireland.
Strategy & Tactics
Working collaboratively with both Corona’s Irish and global brand teams, we created a social media strategy that engaged a defined target audience. We increased engagement and grew Corona’s community on social media by creating shareable content that called for a reaction.
We used a combination of lifestyle photography, video and user generated content to develop a solid fanbase who interact regularly.+ Launch Site
Delivering on our World