Overview

Our 2017-2018 strategy focused on creating memorable outdoor moments that would engage the target market of 18-34 year olds in Ireland and Northern Ireland.

Strategy & Tactics

Working collaboratively with both Corona’s Irish and global brand teams, we created a social media strategy that engaged a defined target audience. We increased engagement and grew Corona’s community on social media by creating shareable content that called for a reaction.

We used a combination of lifestyle photography, video and user generated content to develop a solid fanbase who interact regularly.