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The Tomorrow Lab Presents

22nd February 12:00pm

LIFE Centre, Bruce Street, Belfast

  • John McKee
  • Carolyn Henderson
  • Petra Wolsey
  • Emma Hunt
  • Claire McKeever
  • Grainne Glenny

Our first event of 2018 will focus on all things digital, from how digital channels are embedded in marketing strategy, to looking at digital PR, SEO, Content Marketing, Social Media and Influencer Marketing.

Our speakers will review their approach to digital and chat through best practice, what they have learnt, as well as detailing digital opportunities.


  • John McKee

    John McKee

    Managing Director at Linkubator

    John is the International Sales and Leadership specialist on the Linkubator team and has an extensive track record in engineering mutually beneficial transactions for multinational companies and is passionate about passing his skills and experience onto leaders, top teams and those aspiring to develop their business leadership skills.

    He assists organisations to increase sales, re-structure, build their brand, negotiate and export their goods, as well as working on strategic assignments with the top teams of large indigenous and international businesses.

    John has trained and mentored over 400 SMEs across sectors and now spends most of his time working with senior team members to establish the necessary personal development and team structures to sustain continued growth

    John’s Talk: Building Sales Relationships in a Digital World.

    You’ll be familiar with the phrase “people buy from people” but how do we get the mix right between communication technologies that allow us to reach millions, and the face to face interactions that build trust on an emotional and human level?

  • Carolyn Henderson

    Carolyn Henderson

    Marketing Manager at Bellamianta

    After graduating with a degree in Psychology from Queens University Belfast, Carolyn Henderson took a different direction and pursued a career in digital marketing. With over 7 years experience creating and implementing digital strategies, she is now the Marketing Manager for Ireland’s leading luxury tanning brand, Bellamianta. Fast paced and a social media and influencer driven industry, Carolyn manages content, brand ambassadors, advertising and all digital activity. With a social media following of over 85,000 and a recent launch into Boots Ireland stores, engaging, reactive content is key.
    Her previous experience in the retail industry has led to account management with Google Dublin, DANI award winning work and working alongside leading digital consultants and agencies. A fashion & beauty blogger in her spare time.

    Carolyn’s Talk: Beauty is in the eye of the beholder – brand building through creative content & influencer relations.

  • Petra Wolsey

    Petra Wolsey

    Group Marketing Director at Beannchor Group

    Petra Wolsey studied for a BA Honours degree in Fine and Applied Arts at The Ulster University, Belfast. Having achieved her degree, Petra sought a temporary position to tide her over until her artistic business aspirations were more concrete, and it was this “temporary” role that led her to the position she holds today as Marketing Director of The Beannchor Group, owners of The Merchant Hotel, Bullitt, Little Wing Pizzeria chain, The Dirty Onion, Yardbird, The National Grande Café and more besides.

    Petra started work with The Beannchor Group as a waiter in Ta Tu Bar and Grill. Ta Tu was truly a flagship venue for Belfast when it first opened nearly 17 years ago. Her role gradually evolved from operational to marketing and grew with the subsequent purchases made by the group. Petra now manages a marketing team of six people and relishes the variety, creativity and of course challenge that her job brings. When asked what a typical day consists of she confirms that there is definitely no such thing as a typical day!
    Petra also sits on the board of Hospitality Ulster and also of Aware.

    Petra’s Talk: Adventures in Hospitality Marketing

    A discussion on the great joys, the ‘slings and arrows’ of working in The Beannchor Group family business, the growth of the company and an insight into some of their marketing initiatives and what the future holds for Beannchor.

  • Emma Hunt

    Emma Hunt

    Director and Head of Media and Defamation at Mills Selig

    Emma is widely recognised for her expertise in the area of media and defamation. She acted for a local company in one of the first reported decisions in this jurisdiction involving defamatory publications on Facebook and has developed a practice in advising on issues arising out of the use of social media and other online forums. Emma and her team act for an impressive range of clients, including local and national broadcasters, newspapers, publishers and Social Media companies.

    Emma’s Talk: The good, the bad and the ugly- Practical legal tips to avoid the bad and the ugly

    Social Media is here to stay. The benefits (or” the good”) is undisputable. Use by businesses can also lead to thorny legal issues (“the bad or the ugly”).
    Emma will explore the typical legal issues for businesses arising out of Social Media use or content. She will provide practical legal tips for minimising risk and protecting reputation whilst utilising social network platforms as a marketing tool.”

  • Claire McKeever

    Claire McKeever

    Digital Marketing Executive at The Tomorrow Lab

    Claire is a law graduate with over six years’ experience in marketing and communications. She also has two and a half years’ experience in PR and journalism.

    Claire lived and worked in London for six years before travelling to South America in 2013. During her time in South America, she worked in PR and marketing for a travel and photography company based in Buenos Aires. Upon returning to Belfast in 2015, she freelanced before taking on her current role at The Tomorrow Lab.
    Since joining The Tomorrow Lab, Claire has delivered content and creative concepts for clients such as Expedia, Electric Ireland and Corona. She is passionate about delivering quality content and helping brands reach their target audiences.

    Claire continues to contribute travel and lifestyle articles to various publications in her spare time. Her writing portfolio includes work for Time Out, Belfast Telegraph, Ulster Tatler, Culture Northern Ireland and Galway Now. She is a traveller at heart and, when she is not writing, she is often planning her next trip.

    Claire’s Talk: Master your Content Like a Jedi

    Claire’s talk will focus on planning and creation of content for an online audience. She will share different tools for producing content that is unique, authentic and will reach your target audience.

    Expect lots of practical tips, examples of best practice… and a few inspiring Star Wars references.

  • Grainne Glenny

    Grainne Glenny

    PR Consultant and Founder of Netwerk Belfast

    A ‘big picture’ thinker, Grainne Glenny has worked in PR since 2012. She moved to Belfast in 2015, bringing with her a deep understanding of the commercial shift in content marketing and a sharp insight into how to devise and deliver brand messaging, to achieve both commercial and communications objectives in the new PR world.

    In her five years in the PR Industry, Grainne has activated both traditional media relations campaigns and integrated campaigns, for a range of consumer brands including Argos, Whiskas, Cow & Gate, Nurofen for Children, Durex, Veet, E45, The Great Run Company and Bushmills Irish Whiskey.

    In April 2017, Grainne, along with her equally sharp industry peer, Sarah Fox, established Netwerk – a free resource for new to mid-level people working in media and marketing roles, seeing them meet regularly, share skills and work collaboratively. Counting one of her favourite Friday treats as a glass of whiskey, she now, suitably manages the PR for a portfolio of locally-produced drinks brands.

    Culturally-savvy, creatively-focused and commercially-driven, Grainne will share her advice on how social media can be used to both define and complement PR strategy.

    Grainne’s Talk: Traditional PR in a Digital World

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