The power of an online influencer

There's been a lot of talk recently around influencer marketing - is it a fad, is it the next big thing, or is it just another fancy and fluffy digital marketing term that allows people to put something different in front of their 'guru' job title?  Well, it's probably a little bit of all of these, but one thing is for sure, the power of online influencer's can't be ignored.

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