Testing new ideas with design sprints

As part of our informal book club at The Tomorrow Lab we have recently been reading a book I’ve wanted to read for the past year – Sprint by Jake Knapp, John Zeratsky and Braden Kowitz.

Sprint, or to give it it’s full title Sprint: How to solve big problems and test new ideas in just five days, is a detailed look at design sprints which are an idea developed and popularised by GV.

In just five days participants will solve tough problems moving along a fluid process from idea to prototyping and testing with customers. By the end of the sprint, we will have learned what works and doesn’t work. The major benefit to this approach is we can do this learning in a short space of time and for little cost.

The book is packed full of guides and advice for each of the days, along with real world examples to give more context and smart summaries at the end of each chapter.

I enjoyed reading their rationale on prototyping and testing as its a keen focus of mine. Using tools like Invision and Marvel app, in the design space, we have tools to prototype websites, apps and software solutions easily and perform important user testing on them.

I’d recommend watching this playlist to give you more information on what the book entails.

You can read more about the book at thesprintbook.com