August Digital Breakfast – How modern web design works

Our Senior Web Developer Derek Johnson recently published an article on How modern web design works and it was very well received to say the least. It made good sense for us to develop this blog post and turn it into a presentation for our event Digital Breakfast. For those of you who don’t know what Digital Breakfast is, it’s an event we hold where we invite our clients, local businesses, people we know, anyone who is not on holiday and other industry know it alls to come get a bacon bap with a side of expert knowledge.

We’re great people at The Tomorrow Lab; we love to share our expertise to better inform you – after all, the best client is the informed client.

Here’s a quick summary:

1. Visual appearance is not design

You cannot and should not design a website in Photoshop. This is not an end product, this is silly request from people who don’t want great design – they want a nice picture.

2. Bad design happens when…

You don’t test, you have no consideration for user experience, and you care more about how something looks rather than how it works.

3. Good design happens when…

You have a user centric approach to the process – user testing, user experience, user journeys, usability.

August Use

4. You should care about how it looks too though…

Visual appearance shouldn’t be overlooked, it should be considered but user experience comes first.

5. Comic sans…

Should never be used. Ever.

6. You need to work everywhere 

Here is an old picture of everywhere. Missing from this picture is Google Glass. The Tomorrow Lab developers start from the smallest screen and build from that upwards to desktop – ensuring our web designs are accessible everywhere. Accessibility and usability are key concepts that aren’t going anywhere.


7. Accessibility

Your website needs to cater for everyone, including the visually impaired and the colour blind. Research this and meet the needs of everyone.

8. Modern web design is a bit like baking a cake

You need all the ingredients to work together to make something great.

Below are the slides from Derek’s talk and be sure to contact us if you would like to be added to our mailing list for Digital Breakfast. If you’d like to know more about modern web design here at The Tomorrow Lab, don’t hesitate to get in touch.