A large part of our CRO activity, A/B testing and multivariate testing is all about testing changes to your page against the current design and determining which one is producing the most positive results.
We’ll do this by creating two versions (version A and version B) or in some cases, we can create more (this is known as multivariate testing). We love testing because we love data and we love this data because it’s a sure fire way to figure out what’s best for your conversion rate.
This kind of testing is the best method we have of removing the words “we think” from all of our meetings with our clients, and instead replacing it with the most beautiful phrase in online business – “we know.” By effectively measuring the changes we make to your design on whatever your goals are – sign ups, sales, downloads etc, we can create a clear path for the best way forward.
We love taking the guesswork out and having real time, real data to use to make decisions that will have a real impact.