At The Tomorrow Lab, we love nothing more than hard hitting data. We will never guess or estimate the best way forward for your customer, we get to grips with factual information. User testing offers us these facts and this is vital to the success of the design of your website. Conversion, retention and profitability lie in the hands of user testing – empowering us to know what’s good and what needs to be improved.
We undertake user testing in the form of moderated usability testing, focus groups and A/B testing. We tailor make our user testing offerings depending on the market your website is entering and your ideal demographical customer base. We consider every option and gain our detailed metrics the right way – empowering us to ensure our user journey paths are air tight. But, only the user can decide this.
So, we collate the user testing data we get and we turn it into actionable data – taking the necessary steps to tweak layout, content and functionality to ensure your website is a great experience, as well as a great website.