We understand that everything is subject to change, we’re never afraid to revisit the drawing board, we love the drawing board and prototyping helps us to do this. A website prototype may go through a few rounds of usability testing until we are confident that it can progress to the development phase, and the prototyping stage allows us to ensure that everybody is happy before doing so.
Frank Lloyd Wright once said “You can use an eraser on the drafting table or a sledge hammer on the construction site”.
Prototyping at The Tomorrow Lab is about ensuring we don’t have to use a sledge hammer – it’s about the user and gaining data on usability (as everything should be). It’s about making sure you are happy, we are happy and the user is going to be happy.