Social media marketing is about finding a voice, finding the right audience and engaging with them online. It's a two-way communication process which isn't all about making the hard sell. Your customers are online, somewhere using a social media channel to talk about your business and their experience with it. It's important that you are there to join in with these conversations. If done correctly, an effective social media strategy will help you increase brand awareness, drive sales and please your customers.
We create a social media strategy that works for you
It’s all about knowing where to go – who is relevant to what social sphere and what message you can bring from your brand to this social platform. Tone, content and relevance are key; you simply won’t reach people by churning out meaningless and ill timed content. You won’t be likely to fit into every social media channel, so you’ll need to concentrate on some more than others. Most of all you’ll need to feed these channels with the right content.
Social media is at the heart and soul of many people’s lives. This isn’t changing any time soon. By including social media in your digital marketing strategy, your brand can communicate and engage with your target audience in a way that was impossible just a short time ago. More than half of the population have a social media account and it’s still growing. New social media platforms are launching every year, and it’s important to stay on top of how you can reach your audience online, and which social channels can help.
In short, your audience is on social media. Somewhere.
Because social media is free to use it is undervalued by many companies. Social media is a great engagement and amplification channel for your company, but needs the right content, focus, promotion and amplification strategy. By creating a targeted strategy, social media can help raise your brand awareness, communicate with your customers and connect with your potential audience, ultimately driving sales (in-store and online) and a return on your investment.
Social Media Advertising
Digital advertising uses your potential customers’ online behaviour to deliver highly targeted ads to them. Whether it is the words they type into a search engine or personal information they share with a social media channel, we can help you deliver a bespoke advertising message to the right person at the right time in the right place.
Social media advertising uses the information people share about themselves to target advertisements. Information like location, age, marital status, interests, and pages they like can all be used for targeting ads. So if you want to target a 28 year old woman who is engaged, likes Taylor Swift and lives in Dublin, social ads could be for you.
Social ads can be used as part of a digital advertising strategy but also as part of a content marketing campaign. With millions of pieces of content shared each day, it’s becoming harder to stand out from the crowd so you can no longer post content and expect your fans and potential customers to see it. Advertising is the way to make that content stand out.
You can also use your existing customer data to effectively target customers online, and create ‘lookalike’ audiences to ensure you are targeting the right people online. Social advertising allows you to be effective with your targeting, and keep your spend down.
Social media reporting
Not only do we manage your social pages, your ads and create content for your pages, we also provide regular reports of your social pages, going into as much or as little detail as you need. With a wealth of information at your finger tips, it’s important to get as much as you can from your social insights and analytics.
If social media is something new to you and your business, we can also provide bespoke training and workshops to help you take those first steps. From developing your strategy to creating your first ad, we can help you every step of the way.
Need help with your social media marketing?
Get in touch today to see how we can help you grow and prosper online with your social media marketing.