More commonly known as SEO, in its simplest form it is a means to ensure your website appears high in search engines for terms relevant to your business. SEO is much more than just keywords on a page with many factors going into how search engines like Google rank your website for certain queries.
SEO helps you set the right foundations
The first step is ensuring your website is optimised and search engine friendly, allowing it to be visible to search engines. The last thing you will want for your website is for it not be found, so ensuring it is effectively optimised creates the right building blocks for your SEO strategy.
Regular updates to Google’s search algorithm have highlighted the need for fresh content, quality links, mobile friendly webpages and much more in rewarding websites in search. There are many, many ranking factors that influence what results Google and other search engines return when a user makes a query. We focus on the terms and tactics that will mean the most to you and work tirelessly to bring more of the right sort of customer to your website, using a multitude of SEO skills and techniques.
We provide technical, on-site and off-site SEO services
From technical SEO recommendations, to on site and off site SEO tactics, we get under the skin of your site to create an SEO strategy that works with your digital marketing strategy to help improve your online visibility, get you ranking for those key search terms, and bring the right sort of customers to your website.
There are 3 core pilars to SEO (authority, relevance and technology), and our approach to SEO allows us to focus on each of these aspects, to help join all the dots together and get your website climbing up those search pages.
Authority – this is your off site SEO and this is where we focus on building quality inbound links, mentions and citations to your website. The focus here is creating great content that will earn high quality links. For us, ‘linkbuilding’ is all about quality over quantity. This is a long but rewarding process.
Relevance – this is your on site SEO activity in which we ensure search engines will understand what exactly your website is offering. Including the right keywords and content on the pages of your website is central here. This means relevant title tags, meta descriptions and image alt-tags as a starting point. We go much deeper than this and work with you to ensure this is an ongoing process.
Technology – this is the technical SEO part of your SEO strategy, and the area that is often most overlooked. From ensuring your aren’t wasting your crawl budget, to checking elements like your robots.txt files and XML sitemaps, the technical SEO element of your website is the foundations on which everything is built. We’ll look into any crawling issues with your website, and work with your development team to ensure these can be quickly implemented.
Content marketing and SEO
Content marketing plays a big part in modern SEO, and we look to build many of our SEO strategies around relevant content marketing activity. Content marketing has a big impact on the on page and off page SEO of a website, and we use a 7-step process which you can find out more about here. We will also monitor the performance of your website, tracking keyword rankings and performing regular link analysis and website audits, to ensure your website is continually evolving and ticking all the right SEO boxes. Search engine results pages (SERPs) like Google and Bing are constantly evolving, and new features mean you need to constantly be aware of the changes and updates to SERPs that can have an impact on your website. We keep on top of this so you can focus on the things that matter for your business.
Need help with your SEO?
If you’d like to talk about how we can help improve your online visibility, and look at developing an SEO strategy for your website, get in touch today.