I joined the The Tomorrow Lab in August 2015 as a Paid Advertising Executive. As a graduate of University of Ulster in Business Studies and a keen online marketer, I spent over 3 years working in digital marketing agencies undertaking social media, content and email marketing before becoming the biggest Google advocate around. After spending a significant time learning the ins and outs of SEO, I decided to diversify my search marketing skills and later indulge my passion for PPC full-time.
A complete #GoogleGeek and 18 months on, I am completely mesmerised at the endless opportunities Google provides to businesses in terms of paid search advertising. I’m fully certified in both Google AdWords and Analytics and have worked with a wide range of businesses, in various industries.
My role at The Tomorrow Lab, working alongside the digital marketing team, is to promote and manage the continually evolving area of PPC advertising. Offering Google AdWords and Bing advertising to businesses across the UK, Ireland and farther afield, I help them to achieve their brand awareness and revenue-based goals, setting them apart from their competitors.
Outside of work, I eat, drink and be merry! A keen socialite, I take every opportunity to test out Belfast’s newest restaurants and trendiest cocktail bars. That aside, I love nothing more than playing the part of the crazy dog lady who borrows dogs for walkies! Find me on Twitter @ruthcowan5 or connect with me on LinkedIn.
Have you ever revamped a website that had bad layouts, overly wordy copy and unclear call-to-actions? Worse still, have you ever been lumbered with a site that sends no trust signals and has no call-to-actions at all? At The Tomorrow Lab, we are asked to market and promote a number of websites for clients and prospective clients and unfortunately, all too often these sites suffer from a number of the above symptoms and more.
In today’s blog I’m thinking about display campaigns, where they’re shown and what advantages they bring to an advertiser.