I joined The Tomorrow Lab in 2014 as a Senior Account Manager and after spending 10 years working in marketing for Durham County Cricket Club, Newcastle College and UTV (amongst various others), I decided to transfer these skills to the agency world in 2011.
My role now is less account management and much more focused on developing strategies for clients. I lead the 7Cs workshops with clients that form the Audit part of our digital marketing process, then work with the team to develop the strategy.
I also get involved with keynote speaking, training and infrequently contribute to our blog. Originally from England, I moved to Northern Ireland in 2009 and haven’t managed to escape yet. I hold a MSc in Marketing from Ulster University, to go with the BSc (Hons) I hold in Sport Marketing from Northumbria University.
Digital marketing has accelerated the pace of change in the marketing industry; new channels and tactics are introduced at frenetic pace and that marketing seems more like an art and less like a science every day.