To celebrate the 30th anniversary of the Macklin Group managing director Gareth Macklin wanted to differentiate its Care Home services from that of the rest of the group and to reposition the brand to better reflect their dedication to providing the highest quality of care to their residents.

The Tomorrow Lab created a responsive, highly customisable content managed website that brings the company to life online. Using authentic images of both staff and residents in real life situations alongside illustrated characters helps communicate Macklin Care Homes dedication to care.

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Macklin Care Homes website

Macklin Care Homes homepage