Linwoods Healthfoods are a range of super healthy foods that provide your body with many great vitamins and nutrients. As part of the Linwoods range of food products, a separate site www.linwoodshealthfoods.com was launched in October 2013. We were tasked with making this new website SEO ready and also responsible for implementing the SEO and content marketing strategy for the website.

The digital marketing process

Armagh-based Linwoods wanted to increase search visibility of the site and their range of products. To this end we have provided on-site SEO services, including consultancy around the implementation of meta tags to enable the geo-targeting of the four different geographical section of the website – /uk /eu /us and /ie.

Alongside this on-site optimisation and technical SEO, we have implemented a targeted content marketing strategy for Linwoods with a primary focus on engaging content for their blog. This includes sharing recipe ideas and embedding visually rich content including photos and videos using Vine and Instagram.

The results shown below are up until July 2014 at which point the content marketing strategy was taken in-house by the growing Linwoods marketing team.

Linwoods Healthfoods website

SEO and content marketing results for LinwoodsHealthfoods.com

Goals

  • Increase visibility of Linwoods Healthfoods in online search engines, particularly Google
  • Increase conversion rate of organic search traffic coming to the site
  • Increase transactions from organic search traffic

The results so far

346%

increase in organic search traffic from beginning of project

361%

increase in transactions from organic search traffic from beginning of project

260%

increase in revenue generated from organic search traffic from beginning of project

12

non branded keywords in top 10 Google.co.uk

8

non branded keywords in top 10 Google.com

5

non branded keywords ranking 1st in Google.co.uk and Google.com

Visit site →