San Francisco based Expedia is the largest online travel company in the world, with millions of daily visitors and more than 70 country-specific websites. We were contracted by Expedia’s London office in September 2013 and asked to deliver SEO services for Expedia.ie to boost the site’s rankings and traffic in Ireland.

Our strategic approach to SEO for Expedia combines highly targeted blogger outreach and content marketing, with on-site content optimisation and copywriting. We have established strong content collaborations with a host of travel bloggers and tourist industry websites as well as government tourism organisations.

We also have also worked on a number of creative content campaigns to improve the online visibility of Expedia.ie in Irish search engines, with Drive Ireland the most recent campaign we’ve worked on.  You can check out the Expedia Drive Ireland content hub here.

Results shown below are for 2015 vs 2014.

Expedia Ireland website

SEO work with Expedia Ireland

Goals

  • Increase visibility of Expedia.ie in search engines
  • Increase non branded organic traffic to the website
  • Increase transactions for domestic and international hotel pages
  • Increase transactions for package holidays

The results so far

51%

increase in year on year non-branded transactions for key business line

18%

increase in year on year non-branded search traffic

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