Digital Printing UK are a digital printing company with over 20 years experience in the print industry. The company launched their new website www.digitalprinting.co.uk in August 2013 with the aim of ranking on the first page in Google in this highly competitive industry. Due to the competitive nature of this industry, this project has a long term focus with a two year goal to have the site ranking on the first page on Google for a number of relevant and high volume keywords.

Digital marketing process

Both during the website build as well as post-launch, we collaborated with all involved parties to implement strong on-site optimisation to give the site a running start. From launch onwards, we have implemented an ongoing content strategy which has resulted in us being shortlisted for best use of content marketing for the 2014 UK Search Awards.  This strategy includes daily creation and publication of blog articles, creation and promotion of visual infographics, daily social media management and targeted content outreach.

Results highlighted below are up until end September 2014.

Digital Printing website

DigitalPrinting.co.uk homepage

Goals

  • SEO – dramatically grow the site’s visibility in search engines
  • Conversions – achieve a conversion rate in excess of 2.5%

The results so far

1300%

increase in traffic from search engines year on year (Sept 13 v Sept 14)

20 Fold

increase in transactions from traffic via search engines (Sept 13 v Sept 14)

98%

increase in conversion rate of organic search traffic from site launch - currently at 2.84%

5 keywords in top 10

of Google.co.uk including 2nd for "Digital Printing" (behind Wikipedia)

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