“Make my logo bigger” is an often cited joke amongst web designers and developers. It’s something that comes up in projects time and time again, and its frustrating for everyone that contributes to the website design. However it doesn’t have to be.
Instead of being laughed over, ignored or even tolerated, it should be taken as a clear sign that a client requires education on design principles and how they apply to website design.
Good web design always caters to the needs of the users. As a result it’s important to keep focusing on the purpose of the website. Whether that, for example, is ensuring users can find information, contact the company or perform some form of interaction a web designers role is to ensure that the design is always at its most effective.
There are a number of underlying principles that help form effective web design of which balance and whitespace are two taken directly from graphic design practice. It’s very important to ensure there’s clear space around various elements on the website, including your logo, as it is a powerful way to draw a users attention. It will help to reduce the cognitive load for a user as well as sectioning the content into digestible pieces.
The visual weight of the design has to be well considered to ensure order and professionalism are conveyed.
Why you don’t require a large logo
So to talk specifically about logo sizes, aside from upsetting the visual weight, having a large logo is an admittance of a lack of self-confidence. You feel that you need to push your logo but it’s important to remember that your logo is not the message. Users are there for your content, not to gaze at your logo so the best advice is to get out of the way and let your content do the talking.
There’s a whole host of large (multi-million and even multi-billion pound) companies that somehow manage to survive with a small logo on their website like Amazon, Apple, Microsoft, BBC etc.
And, frankly, a large logo screams poor design taste with a nod to unprofessionalism. So you should embrace confidence in your website and not insist on a large logo.